Social Media Analysis Project

Social Media Analysis Project

Throughout this course we have taken a look at the many ways in which social media is viewed and even used. Nowadays it is very clear that social media has a huge impact on our society. Some people use social media as a source to get their news, entertainment, and even stay in contact with family. While others might use social media to play video games, watch cat videos, or even follow their favorite companies social presence. There people who have a negative and some who have a positive outlook on social media. For this essay, I am arguing that social media is the best form of communication to raise awareness on serious issues such as social justice, and life threatening illnesses.

The first cause that social media helps play a role in is raising awareness and donations to illnesses and diseases. One example that we will look at is the famous ALS ice bucket challenge. This ice bucket challenge was a social media phenomenon that involves dumping a bucket of ice and water on someone's head to promote awareness of the disease amyotrophic lateral sclerosis and also raise money for research. This ice bucket challenge allowed scientists to discover 2 new genes and raise millions of dollars (Rodgers, 2016). With such a high number of users on the internet it really took over social media by storm. One of the biggest reasons was the use of influencers and celebrities to bring awareness by the amount of followers they have. With huge influencer, and tastemakers, all it it takes is for someone like them to retweet or talk about a certain cause for it to gain popularity.

Social Media differs from other forms of communication in that it can be easily filtered. When things can be filtered it allows the spreading of certain content to reach the masses in a very quick and creative ways. What is seen and heard on television, radio, and magazine is all chosen by gatekeepers. Gatekeepers are people that decide what is viewed and talked about in society. With social media, the people decide what is viewed and talked about. People use hashtags to filter through the internet in search of what interests them. However it gives society a chance to see what is going on through the lens of average day citizens vs CEO's and magazine editors. There are literally some hashtags that have changed the world. For example #blacklivesmatter. This hashtag alone has been used by hundreds of high profile celebrities on their personal social media profiles in efforts to raise awareness of mass shootings of unarmed civilians. This hashtag has also been used by hundreds of thousands of protesters who are calling to stop police brutality and the killing of unarmed African-Americans in the United States (Weedston, 2014). Other Hashtags have been used like #blacklivesmatter to raise awareness to racism, sexism, gender discrimination, and a variety of other social justice issues that news often forgets or chooses not to talk about.

The use of real-time is the also one of the most valuable tool that social media gives the world. During the terrorist attacks in 2015, social media was used to warn others about what was going on. This gave hundreds of people a chance to get ready just in case other attacks would happen. Allowing real time pictures, updates, and info to be posted really helped everyone focus their attention on Paris and give them full support (Budman, 2015). Other attacks in the Middle East and Europe all made their way to social media platforms, where thousands of people updated the world in real-time about what they were experiences from a firs person point of view. 

So what does this all mean? in other words, social media is the most influential form of media and communication being used right now. Messages can reach people all across the globe in a matter of seconds and in ways that really catch people's attention. Social media truly brings out the most creative minds and allows true freedom of expression. No restrictions, no scripts, just raw truth. Some people can't handle the truth, but most want and seek it out. Some may view this negatively, but without people on television telling us what to watch, social media fills the world in on important and revolutionary events. However people can also use it to make dog and cat videos go viral.

One thing that critics might have about social media is that info could be inaccurate. With the thousands of people retreating, posting on Facebook and Instagram, you are bound to run into some inaccurate sources. However that is the case with all media, and this also includes the news on television. People shouldn't believe everything they hear, it's up to the individual to research and decide what is true or not. It is also up to the individual to decide whether to not they are using social media to watch cat videos or engage in social justice topics surrounding the globe. This is also the case with social media. It's often the case during shooting or attacks, that people start stating death tolls everything is still going on. It's wise for people to realize that in the heat of the moment, a lot of information is going on and they it is best to wait until all the facts are out.

The bottom line is that Social media has been and will continue to be used as the true voice of the people. Before social media, it was almost impossible to start a social justice impact. There would be shootings, robberies, and global injustice. With the limited and and influenced formed of communication at the time, it was hard to real get the work to see the truth and hear from the voices that actually matter. Now with a clever hashtag, a celebrity endorsement, and maybe even a trendy slogan or logo, social media will let anyone become the next famous activist. It could also help ring light to a new matter than television or the mainstream isn't paying attention to.

I believe that the use of effective social media should be taught more in schools and colleges. With the help of social media, new diseases have been discovered, money has been raised for illnesses, lives have been saved, and government unlawfulness has been exposed. Social media can achieve things that other forms of communication can't these days. We must embrace it, but also be careful of it's powers. Use social media with great caution because the power to influence and change is out there, so lets keep it in a positive direction.

References

Budman, S (2015). Social Media Plays Role in Helping Spread Information During Paris Attacks. http://www.nbcbayarea.com/news/local/Social-Media-Plays-Role-in-Helping-Spread-Information-During-Paris-Attacks-350796061.html

Lindsey Weedston, L (Dec 19, 2014) 12 Hashtags That Changed the World in 2014. http://www.yesmagazine.org/people-power/12-hashtags-that-changed-the-world-in-2014

Rodgers, K. (July 27, 2016) The ‘Ice Bucket Challenge’ Helped Scientists Discover a New Gene Tied to A.L.S. http://www.nytimes.com/2016/07/28/health/the-ice-bucket-challenge-helped-scientists-discover-a-new-gene-tied-to-als.html?_r=0

Privacy and Social Media

1) After reading our lecture 8 items and watching The Curly Fry Conundrum, discuss the term "self regulation".

Self-regulation is simple idea that is sometimes overlooked. It is when people heavily evaluate, analyze and think before posting something on social media to best help them play a safe and professional role in the internet. Everything that we post online is a footprint in the digital world. Retarget marketing is when companies take what you have been searching online and advertise or recommend certain things to you. This goes to shows that what you look up online even in the privacy in your own home is recognized by people out in the real world. So be very careful.

2) Currently, there is a huge battle between 1st amendment privacy, information sharing, and data mining online. In your opinion, should we do away with online privacy and self regulating? Or should the government step in and start regulating online content?

This is a very touchy and complex question right now. People want privacy online to help protect their children and loved ones, however corporations want the data from millions of people to advertise and help reach certain markets. Take google for example, when people search certain types of content on the web this really determines the SERP for future content. This means that this person will be in their own little filter bubble of searchable content that is based off of their past history os searching the web. I think that people need to have the choice of whether or not their information is trackable or not. However this can also be threat to national security. I also believe that being able to see what kind of things people are searching can give the government great leads to keep people safe and sound. In the end I think that people's information on the web (besides emails) should be public information, mostly for security reasons. 

Week 6 Social Media Task.

• When the year is 2016 and there has been so many innovations in technology, its impossible for tech to stay out of education. There are many benefit that technology has brought to education. However there are also some downsides to letting tech into the classroom. 
  
  
  Some pros that technology has brought in the classroom consist of making learning more fun with games and puzzles, allowing classrooms access to information with a click of a button, and allowing special needs students the ability to get the education they deserve. 
  
  
  There are some cons that take place in education due to technology as well. Some cons are being distracted very easily and a sense of disconnection. Also some resources that people can come across won be as credible as other journal articles that are out there. Also not everyone can afford the technology that is used in class so she people go home they might be left out of the discussions and homework. 
  
  
  I know that technology has a place in education and we have a lot to thank technology for. It brings us great information (when we recognize the resource and know the difference between a valid and invalid source), allows special needs students great opportunities, and makes learning fun. However with so many distractions that tech brings in the classrooms and the fact that not everyone can afford computers, technology can have it's down sides. 
  
  
  With technology becoming more easily and economically available I think that with moderation technology has a huge place in education and its never going to go away. 

Final Draft

Dylan Broyles

Writing 310

Final Draft

The thing that separates humans from all other animals is our ability to communicate in different ways. Verbal, nonverbal, email, text, phone, hieroglyphics, art, media, are all examples of communication. At the same time, with use of technology, the list of communication methods is always expanding. Humans communicate so well, we have the ability to change the world. Of course this can be in a positive or negative manner. Some jobs in the world require different methods of communication in order to get tasks and work done. Obviously a writer for a newspaper is going to communicate differently compared to a welder who works on motorcycles. This paper will talk about what it means to work for a media agency in New York. Specifically the position of Lead Marketing Director and their means of writing and communicating. For this media company in New York, employees tend to use verbal communication as their primary means to get work done. However there are times when written communication is needed.

Marketing is very complex and detail orientated type of job. Luckily for me, I have had the pleasure to talk to a man by the name of Lee Beale. Mr. Beale works for a media company in New York called Crossmedia. Mr. Beale has been explaining to me that there is a lot more to marketing than people think. I have become intrigued with his position at Crossmedia, while trying to understand all the different aspects that take place there. Some of their clients range from a few NBA teams, Jagermeister, People Magazine, Whole Foods, as well as many other multi billion dollar companies. In short, what Cross media does is “come up with campaign strategies, as well as different ways to measure and track consumer behavior in relation to our ads and campaign marketing,” explained Mr. Beale. With that being said, I was curious to see how much of his work is the physical act of writing things out versus using verbal communication. I believe that most of what Mr. Beale deals with is verbal communication for his career.

I asked Mr. Beale what the first thing is that he does when stepping through the doors at his work. He explained to me that “the first thing I do is walk around the building, talk to different members that I’m working with on a project with, then see what’s on the agenda for that day.” This is what raised my curiosity when trying to figure out Mr. Beale’s main form of communication in regards to his position at Crossmedia. From there, Mr. Beale went on to explain that he makes goes to his office so he can email or call clients. I even asked him what he prefered, email or speaking over the phone/Skype with a client? Mr beale explained that he felt personally speaking with someone over the phone was the best way to work. However he also mentioned that sometimes people aren't available so he resorts to email. I agree with Mr. Beale, that actually speaking with someone face to face or over the phone is a more effective way to communicate for a career like his. On the other hand, if a person isn't sure with their intentions are in the conversation, an email gives them more time to think about what they want to say and perhaps conduct some research.

When it comes to doing research, interviews, or networking in relation work or future opportunities, there is a common ingredient. That ingredient is the use of rhetoric. Being able to identify who your audience is, what the topic is about, possible biases or arguments can help persuade people to do things. Using advanced communication skills and persuasive language is a very valuable tool to have. In some situations the use of critical thinking can make or break a great opportunity that is sitting in front of a person’s face. Incorporating ethos, pathos, and logos when faced with challenging situations can be crucial in reaching goals.

When it comes to Crossmedia, specifically Mr. Beale’s position, it important to have an excellent sales pitch to sign clients. Crossmedia’s  revenue comes from the clients who decide to sign Mr. Beale’s company to market, measure and conduct research. When the time comes for Crossmedia to try to sign new clients, Mr. Beale must present a sales pitch, a darn good one to be honest. There are many companies out there, competing with Crossmedia, to try and sign major corporations as clients to market for. This is when persuasive techniques with the use of rhetoric comes in handy, to land that deal with a major corporation, sports team, local restaurant, or any company willing to spend some serious cash.

I asked Mr. Beale what goes into making a sales pitch and the guy just went to town, telling me some very valuable information. Mr. Beale is the person who travels when a sales pitch is planned to be presented. As a team, people from different divisions within the company get together and brainstorm about the data they have already collected in regards to their client. The type of data consists of their clients target audience, the goals of their client’s business and campaign strategy, as well as what might be lacking in their client’s media/marketing image. Once everyone is together they place the data on a whiteboard. This helps when they attempt to come up with a way to present the data during their sales pitch. Mr. Beale then writes up a draft of the sales pitch and hands around copies to his team. After being revised by everyone he takes that into consideration when practicing for the pitch.

Mr Beale understands just like Laura Bolin Carroll does about the importance of first impressions. First impressions last a lifetime. These sometimes awkward moments have great potential to create everlasting perceptions on people,places, and things. In an article written by Laura Bolin Carroll about the impacts on impressions and rhetorical context she talked about in depth just that. Carroll explained that, “The more we know about how to analyze situations and draw informed conclusions, the better we can become about making savvy judgments about the people, situations and media we encounter.” Understanding that human are always judging and analyzing people or media can play vital roles in presenting something or one’s self. The way people think can help morph the way one might try to portray something in a certain way in order to reach goals. This is very true in the case of Mr. Beale’s position at his company.

When the day comes to present a pitch for their clients, Crossmedia sends one of their best employees, Mr. Beale. After practicing and doing research on his client, he is ready to present his sales pitch. “Persuasive language and knowledge on the company's needs,”  is what Mr. Beale explained as being key to signing new clients.

At this point in time their has already been multiple types of communication and language used. It all started with emailing or calling a client. From there, Mr. Beale spoke face to face with his team to know what kind of data should be collected. That conversation is usually written up and sent to everyone via email. After people have spent time collecting data their findings are brought up during the brainstorming meeting. ONce again this whole conversation is written up and analyzed by Mr. Beale. HE then comes up with drafts of the sales pitch which will be revised multiple times. Mr. Beale then verbally practices his sales pitch which will ultimately be presented in front of his clients in person.

In the beginning I was certain of the types of communication Mr. Beale uses for his career. As I take in everything that I have been told I now have a new outlook. The position of Lead Marketing Director at Crossmedia involves the use of both written and verbal communication to reach a goal. The best way to get ideas across at Crossmedia I feel is with verbal communication. However in order to retain the information and analyze that info to make it even better is by written language. The majority of jobs no matter what it is, usually takes more than one way to communicate. This is also the case in life. If people focus on perfecting just one way to communicate, they are limiting themselves. When people are skilled communicators in every category, then the world is their oyster.

Revised draft

Dylan Broyles

Writing 310 Draft

The thing that separates humans from all other animals is our ability to communicate in so many different ways. Verbal, nonverbal, email, text, phone, hieroglyphics, art, media, are all forms of communication which is an ever expanding list. Humans communicate so well, that we can change the world, of course in both a positive and negative way. Some jobs in the world require different methods of communication to get tasks and work done. Obviously a writer for a newspaper is going to be different from a welder who works on motorcycles. This paper will talk about what it means to work for a media agency in New York, specifically the position of lead marketing director. For this media company in New York, employees tend to use verbal communication as their primary means to get work done.

Marketing is very complex and detail orientated type of job. Luckily for me, I have had the pleasure to talk to a man by the name of Lee Beale. Mr. Beale works for a media company in New York called Crossmedia and has been explaining to me that there is a lot more to marketing than people think. I have become intrigued with his position at his media company trying to understand all the different aspects that take place at Crossmedia. Some of their clients range of a few NBA teams, Jagermeister, People Magazine, Whole Foods, as well as many other multi billion dollar companies. In short, what Cross media does is “come up with campaign strategies, and different ways to measure and track consumer behavior in relation to our ads and campaign marketing,” says Mr. Beale.

I asked Mr. Beale what the first this is that he does when stepping through the doors at the work. He explained to me that “the first thing I do is walk around the building, talk to different members that I’m working with on a project then see what’s on the agenda for that day.” This is what first hit me when trying to figure out Mr. Beale’s main form of communication in regards to his career. From there Mr. Beale went on to explain that he makes his way to his office to email and call clients and potential collaborators. I even asked him what he prefered email or speaking over the phone/ Skype with a client. Mr beale explained that he felt that personally speaking with someone over the phone was the best way to work but sometimes people aren't available so he resorts to email. I agree with Mr. Beale that speaking with someone is a lot more effective way to communicate,. Of course that is if you have done your research and prepared with questions and relevant topics.

When it comes to doing research, interviews, networking for the purpose of work or future opportunities there is a common ingredient. That is the use of rhetoric. Being able to identify who your audience is, what the topic is about, possible biases or arguments can help persuade people to do things. Using communication skills and persuasive language is a very valuable tool to have. In some situations the use of critical thinking can make or break a great opportunity that is sitting in front of a person’s face. Incorporating ethos, pathos, and logos when faces in intense situations can be crucial in reaching goals. INSERT QUOTE FROM ARTICLE

When it comes to Crossmedia, specifically Mr. Beale’s position, it important to have an excellent sales pitch to sign clients. Crossmedia’s  revenue comes from the clients who decide to sign Mr. Beale’s company to market, measure and conduct research. When the time comes for Crossmedia to try to sign new clients, Mr. Beale must present a sales pitch, a darn good one to be honest. This is when persuasive techniques with the use of rhetoric comes in handy to land that deal with Addidas, or even a new up and coming business bound to make some serious cash.  

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Shitty Ass Draft N' Shit

Dylan Broyles

Writing 310 Draft

Many parents would love to see their children attend college. With that being said, most parents want to have a say in what their children are studying. When I left to school, my parents were committed to having me study accounting, and for my first year in college that was my major. I understood the material and got good grades, but accounting wasn't for me. When I took my first marketing class I knew that I found something I was interested in. Since then I have found paths that I would love to wander down in the marketing world. Of course when I told my parents I want to study marketing and communications, they were not as excited as I was. I would love to make them happy but also study something I love. I believe that by doing research on positions that apply to my major it will prove to my parents that marketing is an interesting and respectable study with great potential.

Marketing is more complex than people think and I have had the pleasure to talk to a man by the name of Lee Beale. Mr. Beale works for a media company in New York called Crossmedia and has been explaining to me that there is a lot more to marketing than people think. I have become intrigued with his position at his media company trying to understand all the different aspects that take place at Crossmedia. Some of their clients range of a few NBA teams, Jagermeister, People Magazine, Whole Foods, as well as many other multi billion dollar companies. “Working with such big companies is always fun and challenging,” said Mr. Beale. He explained that working with such big companies means that they have a very specific plan within a certain time frame. This makes me very optimistic, considering I get bored when things are too easy.

When it comes to doing research, interviews, and networking there is a similarity. That is the use of rhetoric. Being able to identify key words and hidden characteristics for conducting research. Using communication skills and persuasive language while networking, as well as the use of critical thinking while incorporating ethos, pathos, and logos when interviewing can be crucial in reaching goals.

Parents have all the right to want a word in what their child is studying in college. However in the end, the student is the one that will have to face their future and the decisions they made in college. This was true for Mr. Beale as well. Lee comes from london, where he was doing construction for many years until graduating school and moving to New York in search for a new career. His parents were determined for him to have a career in construction, but this obviously didn't play out in their favor. Similarly to my situation, Mr. Beale had to explain to his parents why he decided to change paths from what his parents had in mind.

week 6 post

This week was a special one, my birthday was on Saturday! Im really not one to go all out on my birthday. I just went out for dinner and drink with a few friends, it was really fun.

Well for this week we were assigned two reading.

The first reading was chapter 4 in Understanding Rhetoric. I really enjoy this aspect of rhetoric, argumentation and debate. I took and argument and debate class last year at the city college and I really learned a lot about being persuasive, researching, and how to always back up claims with supporting evidence. Another thing that I learned which was briefly mentioned in the text is considering the opposite view. When we recognize our opposing view in an argument is shows that we have done the work and evaluated not just our own but also the opponents side of the argument. This could make us seem more credible in what we are talking about.

The other reading that we were assigned to do was chapter 7 in They Say, I Say. This chapter of the book explains how to hook a reader in. When we read articles or books, we most often ask ourselves, is this relevant? Why am I reading this? This chapter explains that we should explain to our readers why we are writing and why our audience should read it. This helps keep our audience interested in the material and with a better sense of why they are reading our work and what they can expect to get out of it.

I have a few drafts of some thesis statements that i am going to bring into class.
After work I'm going to edit them once more then have some of my friends proof read them .