Final Draft

Dylan Broyles

Writing 310

Final Draft

The thing that separates humans from all other animals is our ability to communicate in different ways. Verbal, nonverbal, email, text, phone, hieroglyphics, art, media, are all examples of communication. At the same time, with use of technology, the list of communication methods is always expanding. Humans communicate so well, we have the ability to change the world. Of course this can be in a positive or negative manner. Some jobs in the world require different methods of communication in order to get tasks and work done. Obviously a writer for a newspaper is going to communicate differently compared to a welder who works on motorcycles. This paper will talk about what it means to work for a media agency in New York. Specifically the position of Lead Marketing Director and their means of writing and communicating. For this media company in New York, employees tend to use verbal communication as their primary means to get work done. However there are times when written communication is needed.

Marketing is very complex and detail orientated type of job. Luckily for me, I have had the pleasure to talk to a man by the name of Lee Beale. Mr. Beale works for a media company in New York called Crossmedia. Mr. Beale has been explaining to me that there is a lot more to marketing than people think. I have become intrigued with his position at Crossmedia, while trying to understand all the different aspects that take place there. Some of their clients range from a few NBA teams, Jagermeister, People Magazine, Whole Foods, as well as many other multi billion dollar companies. In short, what Cross media does is “come up with campaign strategies, as well as different ways to measure and track consumer behavior in relation to our ads and campaign marketing,” explained Mr. Beale. With that being said, I was curious to see how much of his work is the physical act of writing things out versus using verbal communication. I believe that most of what Mr. Beale deals with is verbal communication for his career.

I asked Mr. Beale what the first thing is that he does when stepping through the doors at his work. He explained to me that “the first thing I do is walk around the building, talk to different members that I’m working with on a project with, then see what’s on the agenda for that day.” This is what raised my curiosity when trying to figure out Mr. Beale’s main form of communication in regards to his position at Crossmedia. From there, Mr. Beale went on to explain that he makes goes to his office so he can email or call clients. I even asked him what he prefered, email or speaking over the phone/Skype with a client? Mr beale explained that he felt personally speaking with someone over the phone was the best way to work. However he also mentioned that sometimes people aren't available so he resorts to email. I agree with Mr. Beale, that actually speaking with someone face to face or over the phone is a more effective way to communicate for a career like his. On the other hand, if a person isn't sure with their intentions are in the conversation, an email gives them more time to think about what they want to say and perhaps conduct some research.

When it comes to doing research, interviews, or networking in relation work or future opportunities, there is a common ingredient. That ingredient is the use of rhetoric. Being able to identify who your audience is, what the topic is about, possible biases or arguments can help persuade people to do things. Using advanced communication skills and persuasive language is a very valuable tool to have. In some situations the use of critical thinking can make or break a great opportunity that is sitting in front of a person’s face. Incorporating ethos, pathos, and logos when faced with challenging situations can be crucial in reaching goals.

When it comes to Crossmedia, specifically Mr. Beale’s position, it important to have an excellent sales pitch to sign clients. Crossmedia’s  revenue comes from the clients who decide to sign Mr. Beale’s company to market, measure and conduct research. When the time comes for Crossmedia to try to sign new clients, Mr. Beale must present a sales pitch, a darn good one to be honest. There are many companies out there, competing with Crossmedia, to try and sign major corporations as clients to market for. This is when persuasive techniques with the use of rhetoric comes in handy, to land that deal with a major corporation, sports team, local restaurant, or any company willing to spend some serious cash.

I asked Mr. Beale what goes into making a sales pitch and the guy just went to town, telling me some very valuable information. Mr. Beale is the person who travels when a sales pitch is planned to be presented. As a team, people from different divisions within the company get together and brainstorm about the data they have already collected in regards to their client. The type of data consists of their clients target audience, the goals of their client’s business and campaign strategy, as well as what might be lacking in their client’s media/marketing image. Once everyone is together they place the data on a whiteboard. This helps when they attempt to come up with a way to present the data during their sales pitch. Mr. Beale then writes up a draft of the sales pitch and hands around copies to his team. After being revised by everyone he takes that into consideration when practicing for the pitch.

Mr Beale understands just like Laura Bolin Carroll does about the importance of first impressions. First impressions last a lifetime. These sometimes awkward moments have great potential to create everlasting perceptions on people,places, and things. In an article written by Laura Bolin Carroll about the impacts on impressions and rhetorical context she talked about in depth just that. Carroll explained that, “The more we know about how to analyze situations and draw informed conclusions, the better we can become about making savvy judgments about the people, situations and media we encounter.” Understanding that human are always judging and analyzing people or media can play vital roles in presenting something or one’s self. The way people think can help morph the way one might try to portray something in a certain way in order to reach goals. This is very true in the case of Mr. Beale’s position at his company.

When the day comes to present a pitch for their clients, Crossmedia sends one of their best employees, Mr. Beale. After practicing and doing research on his client, he is ready to present his sales pitch. “Persuasive language and knowledge on the company's needs,”  is what Mr. Beale explained as being key to signing new clients.

At this point in time their has already been multiple types of communication and language used. It all started with emailing or calling a client. From there, Mr. Beale spoke face to face with his team to know what kind of data should be collected. That conversation is usually written up and sent to everyone via email. After people have spent time collecting data their findings are brought up during the brainstorming meeting. ONce again this whole conversation is written up and analyzed by Mr. Beale. HE then comes up with drafts of the sales pitch which will be revised multiple times. Mr. Beale then verbally practices his sales pitch which will ultimately be presented in front of his clients in person.

In the beginning I was certain of the types of communication Mr. Beale uses for his career. As I take in everything that I have been told I now have a new outlook. The position of Lead Marketing Director at Crossmedia involves the use of both written and verbal communication to reach a goal. The best way to get ideas across at Crossmedia I feel is with verbal communication. However in order to retain the information and analyze that info to make it even better is by written language. The majority of jobs no matter what it is, usually takes more than one way to communicate. This is also the case in life. If people focus on perfecting just one way to communicate, they are limiting themselves. When people are skilled communicators in every category, then the world is their oyster.

Revised draft

Dylan Broyles

Writing 310 Draft

The thing that separates humans from all other animals is our ability to communicate in so many different ways. Verbal, nonverbal, email, text, phone, hieroglyphics, art, media, are all forms of communication which is an ever expanding list. Humans communicate so well, that we can change the world, of course in both a positive and negative way. Some jobs in the world require different methods of communication to get tasks and work done. Obviously a writer for a newspaper is going to be different from a welder who works on motorcycles. This paper will talk about what it means to work for a media agency in New York, specifically the position of lead marketing director. For this media company in New York, employees tend to use verbal communication as their primary means to get work done.

Marketing is very complex and detail orientated type of job. Luckily for me, I have had the pleasure to talk to a man by the name of Lee Beale. Mr. Beale works for a media company in New York called Crossmedia and has been explaining to me that there is a lot more to marketing than people think. I have become intrigued with his position at his media company trying to understand all the different aspects that take place at Crossmedia. Some of their clients range of a few NBA teams, Jagermeister, People Magazine, Whole Foods, as well as many other multi billion dollar companies. In short, what Cross media does is “come up with campaign strategies, and different ways to measure and track consumer behavior in relation to our ads and campaign marketing,” says Mr. Beale.

I asked Mr. Beale what the first this is that he does when stepping through the doors at the work. He explained to me that “the first thing I do is walk around the building, talk to different members that I’m working with on a project then see what’s on the agenda for that day.” This is what first hit me when trying to figure out Mr. Beale’s main form of communication in regards to his career. From there Mr. Beale went on to explain that he makes his way to his office to email and call clients and potential collaborators. I even asked him what he prefered email or speaking over the phone/ Skype with a client. Mr beale explained that he felt that personally speaking with someone over the phone was the best way to work but sometimes people aren't available so he resorts to email. I agree with Mr. Beale that speaking with someone is a lot more effective way to communicate,. Of course that is if you have done your research and prepared with questions and relevant topics.

When it comes to doing research, interviews, networking for the purpose of work or future opportunities there is a common ingredient. That is the use of rhetoric. Being able to identify who your audience is, what the topic is about, possible biases or arguments can help persuade people to do things. Using communication skills and persuasive language is a very valuable tool to have. In some situations the use of critical thinking can make or break a great opportunity that is sitting in front of a person’s face. Incorporating ethos, pathos, and logos when faces in intense situations can be crucial in reaching goals. INSERT QUOTE FROM ARTICLE

When it comes to Crossmedia, specifically Mr. Beale’s position, it important to have an excellent sales pitch to sign clients. Crossmedia’s  revenue comes from the clients who decide to sign Mr. Beale’s company to market, measure and conduct research. When the time comes for Crossmedia to try to sign new clients, Mr. Beale must present a sales pitch, a darn good one to be honest. This is when persuasive techniques with the use of rhetoric comes in handy to land that deal with Addidas, or even a new up and coming business bound to make some serious cash.  

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Shitty Ass Draft N' Shit

Dylan Broyles

Writing 310 Draft

Many parents would love to see their children attend college. With that being said, most parents want to have a say in what their children are studying. When I left to school, my parents were committed to having me study accounting, and for my first year in college that was my major. I understood the material and got good grades, but accounting wasn't for me. When I took my first marketing class I knew that I found something I was interested in. Since then I have found paths that I would love to wander down in the marketing world. Of course when I told my parents I want to study marketing and communications, they were not as excited as I was. I would love to make them happy but also study something I love. I believe that by doing research on positions that apply to my major it will prove to my parents that marketing is an interesting and respectable study with great potential.

Marketing is more complex than people think and I have had the pleasure to talk to a man by the name of Lee Beale. Mr. Beale works for a media company in New York called Crossmedia and has been explaining to me that there is a lot more to marketing than people think. I have become intrigued with his position at his media company trying to understand all the different aspects that take place at Crossmedia. Some of their clients range of a few NBA teams, Jagermeister, People Magazine, Whole Foods, as well as many other multi billion dollar companies. “Working with such big companies is always fun and challenging,” said Mr. Beale. He explained that working with such big companies means that they have a very specific plan within a certain time frame. This makes me very optimistic, considering I get bored when things are too easy.

When it comes to doing research, interviews, and networking there is a similarity. That is the use of rhetoric. Being able to identify key words and hidden characteristics for conducting research. Using communication skills and persuasive language while networking, as well as the use of critical thinking while incorporating ethos, pathos, and logos when interviewing can be crucial in reaching goals.

Parents have all the right to want a word in what their child is studying in college. However in the end, the student is the one that will have to face their future and the decisions they made in college. This was true for Mr. Beale as well. Lee comes from london, where he was doing construction for many years until graduating school and moving to New York in search for a new career. His parents were determined for him to have a career in construction, but this obviously didn't play out in their favor. Similarly to my situation, Mr. Beale had to explain to his parents why he decided to change paths from what his parents had in mind.

week 6 post

This week was a special one, my birthday was on Saturday! Im really not one to go all out on my birthday. I just went out for dinner and drink with a few friends, it was really fun.

Well for this week we were assigned two reading.

The first reading was chapter 4 in Understanding Rhetoric. I really enjoy this aspect of rhetoric, argumentation and debate. I took and argument and debate class last year at the city college and I really learned a lot about being persuasive, researching, and how to always back up claims with supporting evidence. Another thing that I learned which was briefly mentioned in the text is considering the opposite view. When we recognize our opposing view in an argument is shows that we have done the work and evaluated not just our own but also the opponents side of the argument. This could make us seem more credible in what we are talking about.

The other reading that we were assigned to do was chapter 7 in They Say, I Say. This chapter of the book explains how to hook a reader in. When we read articles or books, we most often ask ourselves, is this relevant? Why am I reading this? This chapter explains that we should explain to our readers why we are writing and why our audience should read it. This helps keep our audience interested in the material and with a better sense of why they are reading our work and what they can expect to get out of it.

I have a few drafts of some thesis statements that i am going to bring into class.
After work I'm going to edit them once more then have some of my friends proof read them .

week 5 post

I have been in contact with a man by the name of Lee Beale. Lee Works for a company called Crossmedia, in New York. Crossmedia is an international media company specializing in communications planning and media services for some major businesses.

Lee works closely with clients in regards to advanced analytics and account strategy. Together, they come up ideas for campaigns, advertisements, product launches, brand development, as well as other media related services.

I have an interview set up over the phone for this week. I have some questions that I would love to get some answers to.

- How do you start your day, what’s usually the first thing you do when you get to work?

- is there anything you wish you could change at your work?

- Any software programs you recommend?

- Coppies of marketing plans for businesses

- What are some challenges you face with clients/work?

- What’s the average education level and work experience between staff?

These will give me somewhere to start. Of course ill come up with more questions once I have the interview and hear more about his position.

This job ties in with one of the assigned readings for this week. Introduction to Primary Research explains the different types of research people conduct. Over my career as a student, one of the most important things I have learned is how to collect data in various ways. Interview, ethnography, library, experiments, surveys, are some ways to go about research. Primary research is original data collected by yourself. After collecting primary research, its good to see what info has already been collected. This is called secondary research. Its always fun to collect data on things that are really interesting to you. Im excited to research Lee and Crossmedia because its relevent to me and it can open doors to possible careers.   

Week 4 Post

This week we were required to email a few companies seeking out information. The information should be in regards to a certain title or job position I am interested in. With the intentions to get a closer inside look on what exactly these people are doing for a living. 

A couple years ago I lived in New York with my sister and her husband over a summer. I worked with my sister’s company as an intern, while working at a boxing gym in Manhattan. While I lived in New York, I managed to make a few fiends (crazy right!). Being that my sister and all of her friends are much older than I am, I thought it would be smart to network for potential jobs in the future. 

I decided to get int contact with one of my sister’s friends who works at Crossmedia, a media agency brand. Crossmedia plans, buys, optimizes and measures campaigns across every channel. They team up with creative agencies who produce the actual ads for the the clients campaigns, then Crossmedia decides how to go about distributing the creative content. They have major clients like Jagermeister, Adidas, RedBox, and Eastbay, just to name a few. 

I decided to reach out to my sister’s friend Lee, the lead marketing director. I want to get more insight on what kind of things these guys are doing over there in the big apple. I sent him an email on wednesday, reaching out to him for artifacts. He was stoked that I wanted to learn more about his position and said getting me some artifacts would be a problem. He was out of town the past few days so I was unable to get artifacts for this weeks class. He did promise me though he would send me over some schedules, mission statements, quarterly goals and anything else he could get his hands on. 

Along with emailing Lee I spent some time trying to wrap my head around this week’s reading. The article Backpacks vs. Briefcases was definitely not the most fun article to read but it was informative on different aspects about rhetoric. At the end of the article I answered the three questions.

1) We see examples of rhetoric seen or heard on a daily basis. One example is of course the use of advertisements to persuade someone into acting a certain way, thinking a certain way or just to inform someone about a certain idea or product. The people behind the advertisements do this for a living. They know that with certain services, or products, comes a certain audience that is trying to be reached. This means that every advertisement is thought of differently to accommodate that audience. 

2) Some ways we create rhetoric are with persuasion, contexts and reasoning. My personal favorite is the act of persuasion. Of course this power comes with great responsibility. Adolf Hitler was an amazing public speaker, able to persuade millions of people to act and think the way he wanted them too. If only he used his skills for the good of humanity instead of evil, he could have made a positive impact on our planet. 

3) One rhetorical situation that I have found myself in happened not too long ago. I was in the process of looking for a motorcycle, when I though I would tell my dad. He wasn’t excited and actually told me that its a dumb idea, and how he has known people who have gotten very hurt on motorcycles. This was a perfect time to use rhetoric to try and win him over. first I looked up the facts the the probability of getting in an accident, compared to cars. There was actually a higher chance of getting in a car accident! Next I at acted his emotions, expelling to him, that he’s the one that got into motorcycles in the first place. We use to ride dirt bikes all the time before I went to college and we ended up selling them. Finally I let him know that I would be safe and I wouldn’t be riding that often just for recreational use. 

Week 3 Post

Week three is upon us, school is beginning to get more familiar and homework is starting to get more fun.

For this week we were required to read two articles. One of which was a chapter from the clever book titled Everything's an Argument. The other was called "Murder Rhetorically," by Boyd.

I am going to talk about the chapter on identities in the book Everything's an Argument.

The purpose of rhetoric is to present a character that the audience can trust and relate to. Also rhetoric is designed in relation to creating passionate emissions through rational arguments.

Rhetoric really is an awesome tool for humans. When used correctly, rhetoric can be a weapon that can save lives, change laws, persuade governments, and bring people closer together,

Of course every situation rehires a tailored message based on the audience. For example, talking to kids about eating healthy might sound different compared to talking to a 40-year-old about health issues. One might sound more persuasive, with fun words and playful terms. While the other might sound more formal and directed to a more mature audience.

Also the roles people play can give them credibility on the subjects they are talking about. I don't know about you guys, but I don't think I would take advice about the stock exchange from a 4-year-old kid in elementary school. However I would take their advice on what the best equipment on the playground is, if I was in the industry of designing jungle gyms.

Response to Readings

After a very eventful first week of school, I start to get into the groove of balancing work, school and a social life.

In this Academic Writing course, we had some reading due for next class. Some of the content I found very interesting.

Lets start with the text Understanding Rhetoric. The first chapter acted as an introduction for the book. The authors casually explained their intentions and motivation behind the literature in relation to the illustrations. The authors believe that by explaining Rhetoric in such a unique way, it could help students become interested in an otherwise dry subject. The first chapter also briefly explained how to address different platforms of communication and the proper way to address them. In other words every situation is different and requires a tailored made message for that setting or point in time.

The second chapter in Understanding Rhetoric touched base on two famous philosophers. Plato and his apprentice Aristotle, are two guys who changed the way people thought was in ancient times and still influence the art of communication to this very day. Rhetoric was originally developed to facilitate discussion. Plato and Aristotle have very conflicting views of rhetoric. While Plato thought of rhetoric as a tool used to deceive and make people turn evil. Aristotle thought of rhetoric as a necessary tool for people to recognize the difference between good and bad. This chapter also explained the differences between Ethos, Pathos, and Lagos. Ethos is using ethics and credibility to get an argument across. Pathos is used as an emotional strategy to attack the heart of the audience. While Lagos deals with reason and logic to win over the viewer's mind. With these three weapons in your arsenal, you could convince anyone of anything. But be careful because with great power comes great responsibility.

The other assigned reading was out the book titled Everything's an Argument. In chapter 16, the author discusses academic arguments and writing. Explained in the chapter is how to differentiate academic writing and argumentation with other forms of communication. It goes into different characteristics of academic journals, debates and research articles. This chapter is very similar to a class I took a couple semesters ago. The class was "Argumentation and Debate". I learned a lot about conducting research in ways to win my side of the argument. This was fun because even if I didn't agree with the side I was on it really opened my eyes to appreciate and respect other's point of views. Not to mention it made me a very good arguer.

About Me "Blog Blurb"

Hey everyone!

My name is Dylan, named after Bob Dylan. Heard he's a pretty cool guy I guess, good musician to say the least. Well anyways enough about me. Do you come here often?

I was born and raised in San Diego. Chula Vista to be exact, its about five minutes from Mexico. I have one older sister who now lives in New York. I have exactly 3 friends, and a pit bull named Roxy. I moved to Santa Barbara after high school to attend SBCC. I just transferred over to AUSB this quarter. I am double majoring in Communication Media & Marketing.

At this exact moment in time, I'm sitting in an alley with a few homeless people, shootin' dice and steeling the wifi from Starbucks.

I love to surf, go on comping/backpacking trips, fish, workout/box, and cook! Most importantly I love to learn, laugh and make the most of my time on this small planet called Earth.

I work part-time at Nordstrom, currently saving up money to take a trip to Mars. Heard they have water over there, probably more than Southern California to be honest.

I have ideas of what I want to do for a living, but who knows whats going to happen. Maybe someone will walk up to me while I'm eating at a taco stand, then suddenly hand me a briefcase. What's in the briefcase you ask? Well its about 3 millions dollars! The stranger gives me a nod and encourages me to take the briefcase and move to France, where I meet my wife and my adopted child from the Amazon Rainforest. Now that sounds like a plan!

Well hopefully you have learned a little about me. If you ever want to hangout or crab some tea feel free to say waaasssuuuppp!