This week we were required to email a few companies seeking out information. The information should be in regards to a certain title or job position I am interested in. With the intentions to get a closer inside look on what exactly these people are doing for a living.
A couple years ago I lived in New York with my sister and her husband over a summer. I worked with my sister’s company as an intern, while working at a boxing gym in Manhattan. While I lived in New York, I managed to make a few fiends (crazy right!). Being that my sister and all of her friends are much older than I am, I thought it would be smart to network for potential jobs in the future.
I decided to get int contact with one of my sister’s friends who works at Crossmedia, a media agency brand. Crossmedia plans, buys, optimizes and measures campaigns across every channel. They team up with creative agencies who produce the actual ads for the the clients campaigns, then Crossmedia decides how to go about distributing the creative content. They have major clients like Jagermeister, Adidas, RedBox, and Eastbay, just to name a few.
I decided to reach out to my sister’s friend Lee, the lead marketing director. I want to get more insight on what kind of things these guys are doing over there in the big apple. I sent him an email on wednesday, reaching out to him for artifacts. He was stoked that I wanted to learn more about his position and said getting me some artifacts would be a problem. He was out of town the past few days so I was unable to get artifacts for this weeks class. He did promise me though he would send me over some schedules, mission statements, quarterly goals and anything else he could get his hands on.
Along with emailing Lee I spent some time trying to wrap my head around this week’s reading. The article Backpacks vs. Briefcases was definitely not the most fun article to read but it was informative on different aspects about rhetoric. At the end of the article I answered the three questions.
1) We see examples of rhetoric seen or heard on a daily basis. One example is of course the use of advertisements to persuade someone into acting a certain way, thinking a certain way or just to inform someone about a certain idea or product. The people behind the advertisements do this for a living. They know that with certain services, or products, comes a certain audience that is trying to be reached. This means that every advertisement is thought of differently to accommodate that audience.
2) Some ways we create rhetoric are with persuasion, contexts and reasoning. My personal favorite is the act of persuasion. Of course this power comes with great responsibility. Adolf Hitler was an amazing public speaker, able to persuade millions of people to act and think the way he wanted them too. If only he used his skills for the good of humanity instead of evil, he could have made a positive impact on our planet.
3) One rhetorical situation that I have found myself in happened not too long ago. I was in the process of looking for a motorcycle, when I though I would tell my dad. He wasn’t excited and actually told me that its a dumb idea, and how he has known people who have gotten very hurt on motorcycles. This was a perfect time to use rhetoric to try and win him over. first I looked up the facts the the probability of getting in an accident, compared to cars. There was actually a higher chance of getting in a car accident! Next I at acted his emotions, expelling to him, that he’s the one that got into motorcycles in the first place. We use to ride dirt bikes all the time before I went to college and we ended up selling them. Finally I let him know that I would be safe and I wouldn’t be riding that often just for recreational use.
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