Revised draft

Dylan Broyles

Writing 310 Draft

The thing that separates humans from all other animals is our ability to communicate in so many different ways. Verbal, nonverbal, email, text, phone, hieroglyphics, art, media, are all forms of communication which is an ever expanding list. Humans communicate so well, that we can change the world, of course in both a positive and negative way. Some jobs in the world require different methods of communication to get tasks and work done. Obviously a writer for a newspaper is going to be different from a welder who works on motorcycles. This paper will talk about what it means to work for a media agency in New York, specifically the position of lead marketing director. For this media company in New York, employees tend to use verbal communication as their primary means to get work done.

Marketing is very complex and detail orientated type of job. Luckily for me, I have had the pleasure to talk to a man by the name of Lee Beale. Mr. Beale works for a media company in New York called Crossmedia and has been explaining to me that there is a lot more to marketing than people think. I have become intrigued with his position at his media company trying to understand all the different aspects that take place at Crossmedia. Some of their clients range of a few NBA teams, Jagermeister, People Magazine, Whole Foods, as well as many other multi billion dollar companies. In short, what Cross media does is “come up with campaign strategies, and different ways to measure and track consumer behavior in relation to our ads and campaign marketing,” says Mr. Beale.

I asked Mr. Beale what the first this is that he does when stepping through the doors at the work. He explained to me that “the first thing I do is walk around the building, talk to different members that I’m working with on a project then see what’s on the agenda for that day.” This is what first hit me when trying to figure out Mr. Beale’s main form of communication in regards to his career. From there Mr. Beale went on to explain that he makes his way to his office to email and call clients and potential collaborators. I even asked him what he prefered email or speaking over the phone/ Skype with a client. Mr beale explained that he felt that personally speaking with someone over the phone was the best way to work but sometimes people aren't available so he resorts to email. I agree with Mr. Beale that speaking with someone is a lot more effective way to communicate,. Of course that is if you have done your research and prepared with questions and relevant topics.

When it comes to doing research, interviews, networking for the purpose of work or future opportunities there is a common ingredient. That is the use of rhetoric. Being able to identify who your audience is, what the topic is about, possible biases or arguments can help persuade people to do things. Using communication skills and persuasive language is a very valuable tool to have. In some situations the use of critical thinking can make or break a great opportunity that is sitting in front of a person’s face. Incorporating ethos, pathos, and logos when faces in intense situations can be crucial in reaching goals. INSERT QUOTE FROM ARTICLE

When it comes to Crossmedia, specifically Mr. Beale’s position, it important to have an excellent sales pitch to sign clients. Crossmedia’s  revenue comes from the clients who decide to sign Mr. Beale’s company to market, measure and conduct research. When the time comes for Crossmedia to try to sign new clients, Mr. Beale must present a sales pitch, a darn good one to be honest. This is when persuasive techniques with the use of rhetoric comes in handy to land that deal with Addidas, or even a new up and coming business bound to make some serious cash.  

.